The Value of Recreational Sports in Higher Education

NIRSA contracted Kerr-Downs Research Associates to conduct a nationwide research project to determine the value of recreational sport on college campuses. This study examined the value and contributions of recreational sports to participants’ lives and documented the buying power of participants in recreational sports. The first of its kind in research, The Value of Recreational Sports in Higher Education makes a strong the case for campus recreational sports programs and facilities that will support the mission of your college into the future.
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