National Marketing Institute: Speakers

Presented by NIRSA • November 19-21, 2008 • Hilton Head, South Carolina

Keynote Speaker: Ruby Newell-Legner
Customer Satisfaction
Ruby is a nationally recognized training expert helping organizations build strong teams between front line staff and management that make exceptional customer service a way of life. Ruby's high-impact trainings are based on 25 years as a front-line service provider and manager in parks and recreation; she has been presenting training programs in that area for the last 13 years.

Author of the "Great Customer Service for Leisure Professionals" e-newsletter, Ruby is a Certified Speaking Professional, a designation bestowed by the National Speakers Association to fewer than 400 speakers in the world.

Bob Johnson
Online Marketing for Colleges and Universities
As a consultant, Bob specializes in online marketing for higher education. Bob's services help organizations increase the power of their website to build strong brands, improve competitive positioning, and engage more people from their online visits. Learn to create engaging, customer-centric, task-focused websites that generate higher conversion results from your key audiences.

Bob chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 1994 to 2003. His email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to more than 4,100 subscribers at 943 colleges and universities around the world.

Tim Calkins
Marketing Strategy & Branding
Tim is clinical professor of marketing at Northwestern University's Kellogg School of Management. He teaches marketing strategy, the most popular marketing elective in the Kellogg MBA program, and is co-academic director of Kellogg’s branding program.

As managing director of Class 5 Consulting, a marketing strategy consulting firm, Tim helps organizations use marketing strategy and branding to build strong and profitable businesses. He received his BA from Yale University in 1987 and his MBA from Harvard Business School in 1991.